248-291-7923 marci@marcibmarketing.com
We can help you plan corporate events.
- Event Marketing
- Sponsorship Development
- Vendor Management
- Trade Shows
- Lodging
Companies Use Corporate Events To Improve Customer Relations And Employee Morale
Events are great for increasing customer engagement and brand awareness. If you own a brick and mortar, you have limited reach to see your customers face-to-face. Even if you your online reach is national, you are limited in your personal interactions with your clients. Use events such as seminars, trade shows and conferences to connect with customers and leave a lasting impression.
Spread The Word About Your Event
With An Integrated Marketing Campaign
Customers use many methods of disseminating information. An integrated event marketing campaign combines traditional advertising, digital marketing and public relations.
Traditional Advertising
READY TO GET STARTED?
- Television
- Radio
- Flyers
- Billboards
Digital Marketing
- Emails
- Social Media
- Paid Search Ads
- Remarketing
Public Relations
- Press Releases
- Community Calendars
- Speaking Engagements
- Community Involvement
Sponsorship Programs Support Business Networking And Event Budget
Have you been to an event and received a booklet? Have you ever received an event flyer and noticed other businesses' information being showcased? Both of these are examples of event sponsorship.
Sponsors provide financial support or in-kind services to support events. A great sponsorship program starts with a strong multimedia strategy. Sponsors always want to know what's in it for them. What they are looking for, as a return on their investment, is exposure and sales.
Examples of sponsorship exposure:
- Radio
- Television
- Press releases
- Flyers
- Web banners
- Ad books
- Billboards
- Social Media
- SEM
Bring The Marketplace To Your Event With Vendors
Offering a vendor marketplace is another great way for you to raise event capital. Vendors can include manufacturers, suppliers, partners, or even local businesses. Similar to sponsorship, companies that offer vendor space should expect event attendees that reflect their customer base. Consider combining vendor space and sponsorship to increase value and maximize your event packaging.
Other things to consider for vendors:
- Electricity
- Table
- Chairs
- Table Cloth
- Vendor Space (Sq. Ft.)
Showcase Your Products And Build
Your Network With Trade Shows
Are you looking for a way to connect with customers and access the competition in one place? Trade shows are the way to go! Trade shows combine the vendor marketplace with workshops or seminars and often occur in an Expo Hall or large event space.
Three types of trade show participation:
- Attendee
- Discreetly observe competitors
- Prepare for future trade show debut
- Sponsor
- Create brand awareness
- Get your products in patrons' hands
- Vendor
- Sell your products
- Interact directly with event attendees
