Webinars offer business owners an opportunity to interactively engage with many customers at once, which saves plenty of time on individual consults. You also have the ability to host a Q&A session where prospects can answer questions that can be applicable to other webinar attendees.

A strong digital footprint is a great way to attract attention to your business. Although social media presence is good, it is important to have a website when establishing credibility as a business. Here are a few web design fundamentals to consider when creating or updating your website.

Creating marketing messaging should make a business owner wonder what their customers would do, and it is essential to have the answers before heavily investing in ads. Consider the different types of customers you have or want, and how their needs for your product may differ. Creating buyer personas and tailoring messages to each customer segment will help you increase conversions, reduce churn and increase brand loyalty.

Despite many options for digital marketing, email remains a fundamental part of any campaign. Email marketing is one of the easiest ways to get your content directly to traffic you own,  whether your message is promotional or conversational. You can easily share information such as corporate updates, sales, product launches, free downloads and more.

Key Performance Indicators are aligned with high-level business goals, ensuring that marketing efforts contribute to overall business success. In order to have proper marketing KPI, you should also have a business plan, as it is the main  reference point for indications of marketing KPI.

Every business owner has to invest to acquire new customers. Maximize your opportunity to interact with excited customers who already have their credit cards in hand. Recommend other products to enhance your customer's buying journey and increase your return on investment for customer acquisition costs by upselling customers with impulse buying. 

Many companies spend money on advertising but fail to benefit from a profitable return on their investment. They lose prospective customers when they fail to provide a funnel for nurturing leads. The two biggest pitfalls for an advertising campaign are tracking results and converting leads. Landing pages give customer more information specific to their promotion of interest and capture customer information.

Today's customers are bombarded with marketing messages all day, every day. They have learned to easily tune out traditional advertising such as radio and television by changing the station or choosing commercial-free stations.  In  a digital age where everyone wants information at their fingertips but no one actually wants to be "sold", how does the business owner connect to an audience to give them information on demand without being "salesy"?