248-291-7923 marci@marcibmarketing.com
What are you saying to your customers?
- A/B testing
- Segmentation
- List scrubbing
- Email campaigns
- Customer engagement
Email Is Still A Popular And Effective Way To Communicate With Customers
Share newsletters, coupons, sales, and other business details via email. Send targeted emails to customer segments and increase your sales conversions through effective messaging. Develop A/B testing to analyze content before mass publication.
Validate Your Email Contacts andIncrease Your Delivery Rate
Successful digital marketing begins with a quality list of email contacts. Validate your email list to eliminate invalid, duplicate, and fraudulent addresses. Improving your delivery rate will lead to increased conversion rates.
Benefits of email list validation:
- Correct misspellings to prevent data entry errors
- Remove invalid email addresses
- Get an accurate count of your email list
- Verifies the current status of every email domain
Utilize A/B Testing To Improve Your Campaign Before Mass Production
Most email subscription software pricing is based on the number of emails sent per month. Use A/B testing to distribute your content to sample audiences before mass distribution. Maximize your email marketing ROI by distributing the most effective content.
Here are some email elements you can test:
- Layout
- Graphics
- Landing Page
- Call-to-action
- Day of the week
- Sender name
- Subject line
- Time of day
Segment Your Customers To SendTargeted Messages
Customers have extremely short attention spans, and one of the quickest ways to lose their attention is by bombarding them with content that isn't relevant to their needs. Most business owners have customer that vary in age, gender, location and other demographics. These details can have an impact on what products customers prefer. Segmentation gives you an opportunity to have more specific conversations with your customers via email, and only share content that is relevant to their needs.
Most popular types of segmentation:
- Socialgraphic
- Behavioral
- Psychographic
- Demographic
- Geographic
Craft A Powerful Message With An Email Campaign
Customers are bombarded with messaging all day, every day. Keep your sales message top-of-mind for prospects with email campaigns. Repetition builds credibility and helps customers remember to buy from you. Similar to A/B testing, making subtle changes in your message can refresh your customer's interest in your products or services. Introductory messages, subject lines, graphics, calls-to-action and hyperlinks can be updated to easily create a series of messages.
