Repurposing Content
Marketing Mondays with Marci B.
Content is an integral part of your marketing strategy and developing it can become one of your most time-consuming tasks. New information is constantly being shared, so it's easy for your content to become old. Your content is still valuable, so what do you to keep it readily available for your customer base to find and access?
Repurposing content is the answer. Here are a few ways to repurpose content and the benefits it can offer your content strategy.
Types of Repurposing
- Title
- Keywords
- Media Outlet
- Segment
- Media Type
- Repetition improves customer conversion. Customers are overwhelmed with marketing messages. Repurposing content gives your message the repetition needed to cut through the clutter without the annoyance of seeing or hearing the exact same message consistently.
- Enhance organic positioning with improved optimization. Repurposing content helps boost organic rankings. Keyword strength is one of the factors that determines your website relevance with search engines. Each blog creates a new page with its own SEO within your website.
- Expand your audience by expanding the media mix. Improve your reach by repurposing your content to reach new customers or segments. Find out if the content is just as effective with the secondary audience. Compare results and consider it unofficial A/B testing.
- Fill your content calendar in less time. You don't have to post the same message to all of your content every day. The lack of diversity in your messaging across different mediums will easily bore the customer and create more work for you. Consider reposting the same message in different media outlets on different days.
- Become a key opinion leader. The more information you publish, the more familiar prospects become with your expertise during the research phase of the buying process. Dominating content development in your industry gives you a competitive edge in credibility and keeps you top-of-mind with your customers.
For more details on repurposing content, contact Marci B. Marketing & Management at marci@marcibmarketing.com or 248-838-9458.
Further reading:
https://blog.bufferapp.com/repurposing-content-guide
http://www.wordstream.com/blog/ws/2015/02/03/repurposing-content
https://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience-chapter-10/
https://blog.hubspot.com/marketing/examples-repurposing-content#sm.001u3r5d612fyeg8tco1ma4kfq4z9
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